As far as we can establish, Australia does not require AI-generated content to be labelled. According to a secondary source, the National AI Plan of 2 December 2025 contains no such duty either.
According to a secondary source, the government published the voluntary guide "Being clear about AI-generated content" in November 2025. It creates no duty for EU retailers with Australian customers.
| Status | no law |
|---|---|
| Applies from | open |
| Legal basis | keine Pflicht; freiwilliger Leitfaden „Being clear about AI-generated content“ (November 2025) |
| Visible label | no |
| Machine-readable | no |
| Who is obliged | not specified |
| Penalties | no AI-specific rule |
| Source quality | partly secondary sources only (marked in the text) |
What this means for EU retailers
Your EU label in the store is in line with the government's voluntary approach.
Everything on Australia comes from secondary sources. We could not load the government page when we checked on 11 October 2026.
Frequently asked questions
Do I need to label AI images for Australia?
As far as we can establish, there is no legal duty.
What does the Australian guidance say?
According to a secondary source, it gives businesses recommendations on making AI content identifiable. It is not binding.
Sources
Para. refers to the paragraph number in the European Commission's guidelines on Article 50, C(2026) 5054.
- Australia: Being clear about AI-generated contentDepartment of Industry, Science and Resources · Authority · 1 Nov 2025
