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AI-LabelAI images, EU AI Act
Integrations · GambioUpdated 11 October 20263 min read3 primary sources

Labelling AI images in Gambio

The free widget adds the AI label required by Article 50 of the EU AI Act to marked images in Gambio. A dedicated app is planned.

In short

In Gambio you add the widget without changing the template, through the tracking codes: Einstellungen / Suchmaschinenoptimierung / Tracking Codes (settings, search engine optimisation), Head area, enable “Tracking-Code verwenden”.

Mark product images with a file name containing --ai or alt text ending in “(AI-generated)”. Check in the page source that the marking arrives.

Add the script tag

<script src="https://www.ai-label.app/widget.js" defer></script>

The Gambio manual describes fields for custom code under Einstellungen / Suchmaschinenoptimierung / Tracking Codes (settings, search engine optimisation, tracking codes). There are three areas:

In the Head area, enable “Tracking-Code verwenden” (use tracking code), paste the script tag into the “Tracking-Code” field and save. According to the manual, keep the script tags at the start and end. You do not need “Smarty verwenden”. Then open a product page with a marked image.

Mark images

The widget only labels images you have marked. Whether an image needs a label is your call, for example with the labelling check. Three ways, which can be combined:

The simplest way in Gambio is the file name: rename the file before uploading, for example vase--ai.jpg or vase--ai-mod.jpg. Gambio creates several sizes from a product image. Check in the page source that --ai appears in the delivered image address.

If you maintain alternative text for your product images, the suffix “(AI-generated)” or “(AI-modified)” at the end also works. Use the data-ai-label attribute in your own template adjustments.

Pitfalls

Limits of the widget

Native app

A dedicated Gambio app is planned. There is no date yet. Until then, the widget works without installing anything in the system. If you like, we will write to you once at launch.

Get notified when the Gambio app launches

A short email is enough. We will write once at launch, nothing else.

Frequently asked questions

Do I need a template update for Gambio?

No. The script tag goes into the tracking codes, Head area. The template stays unchanged.

Why is the field called tracking code if the widget does not track?

The field is meant for any custom code in the head or at the end of the page. The widget sets no cookies and sends no data apart from loading the script itself.

Which marking method is easiest in Gambio?

A file name with --ai before uploading. Then check in the page source that the marker is in the image address.

Is there a Gambio app?

It is planned. Use the button on this page to be notified once at launch.

Sources

All sources read in full. Paragraph numbers (para.) refer to the European Commission's guidelines on Article 50, C(2026) 5054.

  1. Gambio manual: tracking codes and product imagesGambio · Platform · 8 Oct 2026
  2. Code of Practice on Transparency of AI-Generated Content (final version)Europäische Kommission · Code of practice · 10 Jun 2026
  3. Regulation (EU) 2024/1689 (AI Act)EUR-Lex · Law · 12 Jul 2024

Not legal advice. This content explains the law based on primary sources; it does not replace an assessment of your individual case.

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