Guide to AI labelling under the EU AI Act
What retailers need to know about Article 50 of the AI Act, from the duty itself to the label in the store. Every statement with its source.
These guides explain when an AI image needs a label under Article 50 of the EU AI Act and what that label should look like in your store. They are based on the AI Act, the European Commission's guidelines and the Code of Practice, and every statement cites its source.
Labelling in your store
AI-generatedAI images in online stores
Where the label goes: product page, card, zoom, feed.
Read →In your store
What a good label looks like
Size, position, contrast and wording under the Code of Practice.
Read →In your store
The EU icons
AI, AI GENERATED, AI MODIFIED: what they mean and how to use them.
Read →TemplateA statement for your store
Sample text explaining how you use AI.
Read →Exceptions
May the label go?
When you may leave your label out and what you never remove.
Read →DataDo AI labels cost sales?
What studies show about labelled images.
Read →Basics
When AI images need a label
Article 50 AI Act in plain words, with the exceptions.
Read →Basics
What a deep fake is
Where image editing ends and the obligation begins.
Read →Deadlines
When the obligation applies
2 August 2026 for retailers, 2 December 2026 for AI providers.
Read →Risk
Fines and enforcement
The range under Article 99, the SME rule and who checks.
Read →BackgroundThe Commission's guidelines
The paragraphs that matter for product images.
Read →BackgroundThe Code of Practice
What signatories commit to and what it means for retailers.
Read →Technology and channels
Understanding AI metadata
C2PA, IPTC and watermarks: what the file says.
Read →Google
Google Merchant Center
What Google requires for AI images in your feed.
Read →GeneratorsWhat AI generators write into images
Midjourney, DALL·E, Firefly and more compared.
View →PlatformsAmazon, Etsy, Instagram and more
What platforms require and label themselves.
View →WorldwideRules outside the EU
China, India, California and more at a glance.
View →Reference
22 store cases
Cut-outs, AI models, backgrounds: each with a result.
View →ReferenceGlossary
From deployer to watermark.
Read →ReferenceFAQ
Short answers to the questions retailers ask.
Read →SourcesSources
All sources used by ai-label.app: the AI Act, the Commission's guidelines and Code of Practice, German law, platform rules and standards such as IPTC and C2PA.
Read →Sources
All sources read in full. Paragraph numbers (para.) refer to the European Commission's guidelines on Article 50, C(2026) 5054.
- Regulation (EU) 2024/1689 (AI Act)EUR-Lex · Law · 12 Jul 2024
- Commission Guidelines on the transparency obligations under Article 50 AI Act, C(2026) 5054 finalEuropäische Kommission · Commission · 20 Jul 2026
- Code of Practice on Transparency of AI-Generated Content (final version)Europäische Kommission · Code of practice · 10 Jun 2026
Label your first AI image
Free in your browser, with the EU icon and text in 24 languages. On Shopify, the app labels your whole store.
No upload. Your first 3 images without sign-up.