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Free: label AI images right in your browser. No upload, no sign-up for your first 3 images.Label now
AI-LabelAI images, EU AI Act
Shopify appLabel an AI image
Required since 2 August 2026

Label AI images for the EU AI Act. In seconds, right in your browser.

Drop your image, pick a label, download it ready to use: with the Commission’s EU icon and text in 24 languages. Your image never leaves your device. On Shopify, our app labels your whole store automatically.

Label an AI imageSee the Shopify app

Article 50 AI ActWith the Commission’s EU iconNo upload

Free, in your browser

Label an AI image

Put a label with the EU icon on your image and download it. Your first 3 images without sign-up, then with a free account.

Label now
For Shopify

Your whole store labelled

Product pages, cards, banners and blog, with a record of every decision. No coding, free for up to 10 images.

Shopify app
Metadata

Check an AI image

See what the file says: Content Credentials, IPTC note, generator. Up to 50 images at once.

Check an image
What it looks like

The label in your store

Top right, visible at once, with an explanation on click. As the European Commission’s Code of Practice recommends.

Label your own image

How it works

Three steps to a labelled image

No software, no account for your first images, no file leaves your device.

  1. Drop your imageJPEG, PNG or WebP by drag and drop, click or paste.
  2. Pick a label“AI-generated” or “AI-modified”, position, colour and language.
  3. DownloadThe finished image with its label, existing metadata kept.

Label now

Free tools

Label, check, embed

Everything runs in your browser. Texts, icons and metadata each have their own tool.

All tools
Free

Label an AI image

Drop an image, pick a label, download. EU icon and text in 24 languages.

Open →24 languages

Disclosure texts

Label, explanation and alt text, ready to copy.

Open →Download

EU icons and templates

The Commission's three icons as SVG and PNG.

Open →Any website

Add the widget

One script tag, and marked images get their label.

Open →Metadata

Check an AI image

Shows whether your image carries AI traces: C2PA, IPTC, generator.

Open →Questionnaire

Do I need a label?

A few questions from the EU guidelines, answered with a citation.

Open →For Google

Write the AI note into the file

Writes the IPTC entry Google Merchant Center asks for.

Open →C2PA

View Content Credentials

Who made the image, with what, and is the signature valid?

Open →
Guide

What retailers need to know

Explained briefly, with the European Commission’s sources.

All guides
Basics

When AI images need a label

Article 50 AI Act in plain words, with the exceptions.

Read →In your store

What a good label looks like

Size, position, contrast and wording under the Code of Practice.

Read →Basics

What a deep fake is

Where image editing ends and the obligation begins.

Read →Deadlines

When the obligation applies

2 August 2026 for retailers, 2 December 2026 for AI providers.

Read →
Typical cases

Does this image need a label?

22 online retail images, classified under the guidelines. Each with a result and a citation.

All 22 cases
Typical case

AI model wearing your clothes

You photograph your clothes on a mannequin or laid flat. An AI tool adds a realistic model who does not exist.

Labelling requiredTypical case

Real product on an AI background

The product photo is real and unchanged. The AI only replaces the background with a decorative surface or setting.

Not required under the guidelinesTypical case

Background removed with AI

The AI removes the background of a real product photo. What remains is the product on white or on a transparent background.

Not required under the guidelinesTypical case

Real room, furniture added by AI

The room photo is real. The AI furnishes the empty room and places furniture, rugs and your products in it.

Labelling required
Every store system

Shopify as an app, everything else via widget

One script tag, and marked images carry their label. Guides for 12 store systems and 8 platforms.

Shopify app

Your whole store labelled

Product pages, cards, banners and blog. Free for up to 10 images.

Read →Store systems

For every store system

Shopify as an app, everything else with the free widget.

View →Platforms

Amazon, Etsy, Instagram and more

What platforms require and label themselves.

View →Worldwide

Rules outside the EU

China, India, California and more at a glance.

View →
FAQ

The key answers in a minute

How do I label an AI image?

Drop the image into the tool, choose “AI-generated” or “AI-modified”, set position and language, download. The label shows the Commission’s EU icon “AI” and a short text.

Do AI product images need a label?

Yes, if they look real and can mislead, such as AI models or photorealistic product images (Article 50(4) AI Act). Cut-outs and purely decorative AI backgrounds are generally not covered under the guidelines. Check your case

What does it cost?

The tools are free. Your first 3 images need no sign-up; for more, a free account is enough. The Shopify app is free for up to 10 images, then from $6.99 a month.

Are my images uploaded?

No. The label is created in your browser and your image never leaves your device. Existing metadata is kept in the new file.

I don't use Shopify. What now?

Label single images with the tool, or add the free widget to Shopware, WooCommerce, Wix or any other store. Guides per store system

All answersObligation, design, metadata and platforms: every question in one place.Open FAQ

Label your first AI image

Free in your browser, with the EU icon and text in 24 languages. On Shopify, the app labels your whole store.

Label an AI imageSee the Shopify app
No upload. Your first 3 images without sign-up.